ROBUST is a reinterpretation of the design language of Bose. The uniquely slanted shape creates strong visual focus, and provides a good usability.


Designed by Seungwoo Kim
2013










Reinterpretation of the Brand's Identity

Bose has nice design, but somehow it's monotonous and a bit old. ROBUST keeps the brand's core design value: solid, powerful image. And it added more minimal, vibrant, and dynamic feeling.










The design is simple yet strong.








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