ROBUST is a reinterpretation of the design language of Bose.
The uniquely slanted shape creates strong visual focus.
Designed by KIM SEUNGWOO
Reinterpretation of the Identity
Bose has nice design, but somehow it's monotonous and a bit old.
ROBUST keeps the brand's core design value: solid, powerful image.
And it added more minimal, vibrant, and dynamic feeling.